Stage 1 - Characters
Designed the first draft of the characters using Adobe Illustrator.
Stage 2 - Logo
Designed using Adobe Illustrator.
The design of the logo embodies each of the characters' appearances and personalities.
Stage 3 - Poster
Imported the characters, logo, caption, and (fictitious) film credits in Photoshop.
Revised the characters' designs.
Added a flower background texture with a golden orange color blend in Photoshop.
Stage 4 - Animation
Mock film teaser trailer.
Animated the giraffe and butterfly's movements in Illustrator, exported as a GIF in Photoshop, then imported the GIF into After Effects.
Animated the rest of the assets fading in on After Effects.
Background music composed by Aaron Plummer and performed on piano by Kevin Fukagawa.

Context: 
The video starts off showing Ian the giraffe looking gloomy with both his neck and face flat on the ground. His spots are blue indicating his sad mood. Then, Lively the butterfly approaches him, and Ian lifts his neck and head as Lively flies upward. Lively magically lifts Ian's spirits, turning his spots to golden orange as the background and titles fade in.
Back to Top